Professor Cohen is spending the month of April inviting guest speakers to her courses so students can see how marketing works in local companies.
Students in MKTG 3110 (Marketing Concepts) have heard from the following representatives: Susan Easley from Snyder's-Lance, Stephanie True from Hendrick Automotive Group, and Breana Jones from Hissho Sushi. See what they learned from two of the professionals below.
Hendrick Automotive Group is the nation's largest privately held automotive group in the United States and currently operates with 27 brands. They pride themselves on using a servant leadership perspective and work to develop trust and confidence with the clients they work with.
Hissho Sushi has seen annual growth of 25% in the last several years. The company has 1,300 points of distribution over the US including spots at the airport and Bank of America Stadium. Students learned about sushi (did you know that 70% of what they sell is cooked?!) and how they implement a company wide marketing strategy across several locations and markets.
Students in MKTG 3221 (Consumer Behavior and Global Marketing) welcomed Michael Raffler of Kuehne & Nagel and then Guy Powell of ProRelevant.
Below, students learn about consumer behavior from Guy Powell. He quizzed students on what a customer vs shopper vs consumer was and steps of the purchase funnel. He went in depth about awareness, consideration, and purchase intent.
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