MKTG 3250 Fall 2019 Recap- Congrats to the Winners!

Marketing majors are required to complete the Marketing capstone class, MKTG 3250, Marketing Strategy Consultancy. The class requires students to put together a marketing strategy plan for a local company. The semester ends with a final presentation to faculty members. Top teams are selected to present to the employer, with an overall winner chosen. Students in the Fall 2019 class worked with Bank of America. See a recap from previous semesters: Fall 2018 / Spring 2019 / Summer 2019

Congrats to Fall 2019 winners!

1st Place Team pictured below: Jorden, Sydney, Andie, Paulina, Liliana, Nora, Giselle 

Runner Up Team pictured below: Tyler, Jack, Casey, Maureen, Andrew, Matthew 

Students were asked to give advice to students who must complete the class in the future. Keep reading to learn how to best prepare and do well in the course!

"I would say that Managerial Communication with Mrs. Kane prepared me most for this course, as she taught us strong presentation and writing skills. 

The most challenging part of this project was communicating with team members to produce a strong and consistent presentation/strategy. 

My advice for students taking this course in the future is to pick team members carefully as you are only as strong as your weakest link, and to not worry too much about the final presentations, they are surprisingly fun and rewarding. 

Final takeaways from this experience are that this was a defining moment in my college career and one that I will never forget. Our college is special for giving students such an amazing opportunity and I suggest that all students take full advantage of it." --Matthew 

"The class that prepared me most for this project was Brand Innovation and New Product Strategy. Much of what I learned in that course was utilized throughout this course. 

The most challenging part of this course was meeting the weekly deadlines, especially when trying to coordinate with all of the team members’ schedules.

Advice I’d give to students taking this course in the future is to stay on top of things, and to also seek feedback from your professor regularly. That’s what they’re there for!

All-in-all, this was a challenging yet rewarding course. I’ve always hated public speaking and having to do weekly presentations (without using notecards) really helped me to conquer that fear and manage the anxiety that comes with it!" -- Tyler