Congrats to MKTG 3250 Fall 2018 Finalists!

Marketing students must complete a final capstone course, MKTG 3250 Marketing Strategy Consultancy as part of graduation requirements.The Marketing department chooses a different community partner to work with each semester. Previous companies include Belk, Bojangles, and Lending Tree. Fall 2018 students put together a strategic marketing plan for Carowinds!

1st Place Team included Brett Bouldin, Taylor Hartley, Lauren Hart, Mackenzie Cotton, Paige Dyman, and Pete Ferrintino

Runner Up Team included Iris Valerio, Kayla Marshall, Mai Yang, Virginia Crooks, Ashley Lizano, Anne Le

Hear from this semester's winners about what you can expect and gain from this course.

*How the course runs and student experience could be different from the experiences below.*

What do you do in MKTG 3250?

"In MKTG 3250, you work together in a team of six people to create a marketing proposal for a local company. You create and present on a different part each week including: internal analysis, external analysis, competitor analysis, target market/goals/objectives, marketing strategy and tactics, and a marketing budget and controls. You present each week to your professor, who will provide you with feedback, as well as rank how you compared to other teams that week. After all parts are completed, you will present in front of the marketing faculty here at UNCC and they will pick the top four groups to present on campus to the companies marketing team. The marketing team for the company will then pick the top two student teams to present at the company." - Taylor Hartley

What class(es) or experience prepared you most for the MKTG 3250 course?

"COMM 3160, MKTG 3222, & MKTG 3223. The ability to think outside-of-the-box, learning how to form business relationships, understanding consumer behavior, creating a marketing research report for a small business and sharpening my writing skills are just a few of the skills and experiences I took from these classes. --Mackenzie Cotton

"MKTG 3110, MKTG 3221, MKTG 3224, MGMT 3140, Accounting and Economics. Writing intensive courses and PowerPoint skills are also highly valuable for this course. You are expected to write in a professional manner and be able to present without note cards to a number of people including, your professor, the marketing faculty and eventually the client if you make it that far.   --Pete Ferrintino 

What was the most challenging part of MKTG 3250? 

"Crafting the powerpoints to present each week. Finding the balance of how much information to include on the slides proved to be difficult. How can we make our audience understand our ideas without bombarding them with information?!" -- Mackenzie Cotton

"I cannot stress enough how important it is that you choose the right group. From day one, we all worked hard and respected each other, and that is what led to the success that we achieved in the end. Outside of group cohesion, the other challenges were getting everyone together on such busy schedules, finding time to practice and revise, and actually developing creative strategies and tactics to enhance our marketing plan." --Pete Ferrintino  

"The most challenge part of the MKTG 3250 course for me was how fast paced it was.  There is something new that is due each week, so it is important to plan how you're going to tackle each part. --Taylor Hartley 

What did you gain from completing the MKTG 3250 project?

"I have gained confidence in myself after completing MKTG 3250. I have realized I am more capable than I ever gave myself credit for. This class is challenging and stressful but that is what makes it so rewarding. I gained the most wonderful friendships in this class as well. If there is anything I would tell future students taking MKTGT 3250, it is find a great team. Do not settle…." -- Mackenzie Cotton

"I gained so much from MKTG 3250! Not only did I gain some of the most awesome friends, I gained confidence in myself as a student, as a leader and teammate, and most importantly, as a professional. The experience was the most influential of my entire UNCC career and the work that we did was such great practice for a job in the marketing field. We also gained fantastic exposure to a network of marketing professionals that some of us believe may help us jump start our careers in the field." --Pete Ferrintino 

"MKTG 3250 has been one of the best classes I have taken in my college career. I gained confidence in my presentation skills, and I now fully understand what companies will be looking for in terms of marketing plans." --Taylor Hartley

Congratulations to all students who completed MKTG 3250 this semester!

NSC: Team Building!

CLIF: The Business with Purpose Scholarship

Scholarship rewards include:

·  9 to 12 months to explore their purpose after graduation through an opportunity they select – an internship, a fellowship, a volunteer project, or even a gig at a mission-driven non-profit

·  Up to $37,172 to pay off their undergraduate loans (the #1 source of debt for recent graduates)

·  A $3,000/month stipend for bills while students complete their experience

·  Individual mentorship from Clif employees who will help students explore their purpose and guide them toward integrating purpose into their careers

We’re looking for graduating seniors who want to do something purposeful with the first year of their post-graduate life that will have impact on People, Planet, or Communities – and are motivated to bring that purpose-driven experience into their future business career.

Watch to Learn More! 

Welcome Zack Lord!

We are excited to welcome Zack Lord to the Niblock Student Center as the Assistant Director of Professional Development and Honors Programs. Zack comes to the Belk College from the University of South Carolina where he worked with honors students to guide them through curriculum and support their personal and professional growth. In the Belk College, Zack will be providing instruction for honors courses as well as supporting honors students and professional development programming. You can find him in the Niblock Student Center in office 311D. Welcome, Zack!

Zack Lord is pictured above with Meagan Glasco and Sarah Haley from the Professional Development Team. 

Congratulations Giana Spear!

 Giana Spear

I am graduating with a degree in Marketing. I knew I wanted to be a marketing major since sophomore year of high school when a teacher told me that I could sell anything to anyone. I’ve always loved presenting and being creative and being a marketing major allowed me to do so.

During my time at UNC Charlotte, I have been a member of the Kappa Phi chapter of Delta Zeta. I also volunteered with local nonprofit Pop Up Produce. I was able to utilize my skills in marketing to post on their social media, attend events advocating for people to grow their own food, as well as go to local schools in the Charlotte area and plant gardens with the students.

Working with such a diverse group of people as been my favorite experience at UNC Charlotte. As a Marketing major, I had the opportunity to work in group projects wide variety of people.

After graduation I plan to pursue a full time job in the area and to continue volunteering for Pop Up Produce.

I would advise all Belk College students to remember three things. First, the library is a resource you pay for within your tuition- use it! Second, don’t hesitate to go to your professors, they’re helpful. Finally, if you don’t do well in one class, keep trying. Don’t let it discourage you from the major. 

Congratulations Elise Rodriguez!

Elsie Rodriguez

I am graduating with a degree in both Accounting and Finance. I enjoy solving complex problems and there are many opportunities in the financial industry. I hope to  become a CPA and potentially open my own practice in the future.

On campus, I have been involved in Women in Business as an Ambassador and participated in Beta Alpha Psi. I was also a Peer Advisor for the Niblock Student Center. In my spare time, I enjoy finding new places to eat and solving puzzles.

I have been fortunate to receive grants through financial aid and was awarded an accounting scholarship this past semester. These resources have allowed me to focus on my studies without having to stress about paying for school and other expenses.

The best part of this academic experience has been the connections I've made along with exploring all the different resources here on campus. As a first generation college student, it amazes me how much this campus has to offer. I have also enjoyed attending soccer games with my family.  

After graduation, I will be interning with CliftonLarsonAllen LLP in their tax department. I will then be going to graduate school to receive a Masters in Accountancy.

For future graduates, I recommend to start early when it comes to professional development and job searching. In addition, apply for different leadership roles. These opportunities will help you develop the skills you need for future endeavors, and you will also get to meet great people along the way!

Congratulations December Graduates!

Management Major Spotlight

Career Profile

Meet the Chair!

Dr. David Woehr joined the Belk College of Business in 2011 from the University of Tennessee. He earned a Ph.D. from Georgia Tech and has research interests in the areas of performance measurement, managerial assessment, and applied psychometrics. Dr. Woehr teaches in the M.B.A. and Ph.D. in Organizational Science programs.  

Meet the Coach!

I have worked in Academic Advising/Academic Support for almost 8 years and at three different institutions. Working with Business students in the Belk College of Business is extremely rewarding and I'm always amazed at how successful our students are after graduation. In my free time, I love exploring Charlotte, going to shows at the Belk Theater, and trying out new restaurants in the Queen City with my husband and our dog Ellie. I take the Light Rail to and from campus, so please feel free to say hi if you see me on the Light Rail! At UNC Charlotte, I advise all declared Management and International Business students, and I also advise Pre-Business Administration students with last names L - M. Additionally, I graduated from Roanoke College with a B.A. in English and the University of South Carolina with a M.Ed. in Higher Education and Student Affairs. I'm also certified as a Global Career Development Facilitator (GCDF) and in administering the Strong Interest Inventory Assessment.