Three team finalists were chosen by Professor Fox and spent an hour with representatives from Camp North End presenting their final plans via Zoom. Camp North End Team members who evaluated teams included: Damon Hemmerdinger, Varian, Shrum, Sadatu Dennis, Zavia Rudisell, Kadeeja Janneh. This was a great opportunity for students to gain exposure to industry professionals and receive real world feedback on their work.
Congratulations to our three team finalists below!
Kameran, Lexi, Fernanda, Meredith, Marley, Lauren, Jenna
"This project has done an amazing job of synthesizing all the things I have learned during my undergraduate career into one project. I had an internship with a digital marketing consulting firm, Capacity Interactive, last summer and fall. This project allowed me to test my knowledge on a local client and tailor my recommendations to their needs. We all also drew on previous marketing classes, such as Sales, Innovation and Creativity, and our introductory marketing course." - Lauren Tooley
Hailee, Ashley, Eddy, Jesse, Hannah, Luigi, Moriah
Ashley Daniels notes, "My internship with the nonprofit organization UMAR really helped prepare me for this course. I was able to establish real-life experience in the marketing world and get valuable tips and tricks from my supervisors. Internships are a great way to get hands-on experience and learn more about what aspects of marketing really appeal to you and what your strengths and weaknesses are which are great to know going into this course."
Her advice for students taking the course in the future: "Don't be afraid to think outside of the box for this course. Tapping into your inner creativity will really set you apart. Also, being willing to establish communication and set expectations for your group at the beginning of the course will really help out in the long run."
"I gained great memories from this experience. I had an amazing group, that pushed me to be the best version of myself. They supported me throughout this experience and I am forever grateful for them." - Hannah Ginn
Abbi, Leah, Jean-Claude, Hannah, Mackenzie, Rachel, Kayla, Burke
Mackenzie Meier offers advice for students taking the course in the future. Be sure to take note!
"Just because your team doesn’t make an A on every paper doesn’t mean you should feel discouraged or think your team has no chance to be in the finals. Our team papers ranged in grades throughout the semester but with our well thought out creative ideas we still managed to be in the final round.
Listen very closely to what a company is asking for and determine creative but realistic solutions on how to solve them.
As a team, I suggest meeting weekly to discuss the paper overall, make an outline of everything that needs to be completed, assign parts to each group member and set a deadline for everything to be done.
This is a semester long project; ideas are going to change throughout the papers which is ok and completely normal. Having discussions throughout the semester about ideas for the company is important because your thoughts at the beginning of the semester will differ from what you think at the end of the semester. Just remember you will have the chance to re-do your papers at the end of the semester, so its ok that your beginning papers don’t match your end result completely."
When asked what courses prepared you for this course, Hannah Stines said, "... Marketing Concepts and also Social Media Marketing. The social media played a huge part of our tactics so knowing how to post and what content to post based on the simulation we did in the class helped me provide guidance for the other team members when talking about our postings for the tactics." Her advice to students would be, "that researching and being on top of the work is necessary. So much information goes into this project and knowing what the company is asking of you will make this experience easier to navigate. Do not assume that the company knows so much information that you might have found. Also be sure to connect everything back to each other. Good luck! It is a incredibly project to get you ready for the Marketing World!"
Congrats again to all students who completed the course! Thank you Professor Fox and Camp North End for a wonderful learning experience this semester.
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